What is custom postcard printing and how can it help you improve your direct mail postcard program? Here's a quick review of custom postcard printing services, how they work, what they can do for you, etc.
Printing Custom Postcards
As you might have imagined custom postcard printing simply refers to the act of printing custom postcards (as opposed to stock / standard postcards that are not unique to the printing customer).
As you might have imagined custom postcard printing simply refers to the act of printing custom postcards (as opposed to stock / standard postcards that are not unique to the printing customer).
Let's say you want to create your very own postcard to showcase one of your products or services. You want to use your own product photos, create your own copy for the postcard, and put it all into a unique design. This is a custom postcard because the design obviously does not exist in some "stock design library" anywhere.
When you get that postcard printed, it will therefore be done through a custom postcard printing service. So as you can see, custom postcard printing is not much different from printing in general -- it's just done with custom as opposed to stock postcards.
Now let's imagine that, instead of creating your own unique postcard design, you simply choose a design from an online postcard printing company's "design library." You then apply your message to that stock design and have the postcards printing and mailed. While this kind of "template" approach is common in the postcard industry, it is not a custom postcard printing process.
Who Offers Custom Postcard Printing
Not all postcard printers offer custom printing services. While most will allow you to upload your own custom artwork for printing, not all will offer any type of online customization. Each postcard company is different, so be sure to ask about their capabilities when researching such companies.
Not all postcard printers offer custom printing services. While most will allow you to upload your own custom artwork for printing, not all will offer any type of online customization. Each postcard company is different, so be sure to ask about their capabilities when researching such companies.
Those that do offer custom postcard printing will usually do it through one of several means. Either they allow you to design your own postcard and upload it, or they have an in-house design staff who can help you create your custom postcard for printing and mailing. Just get all the facts -- and all the pricing -- before you commit to any one printing company.
* You may republish this article online if you retain the author's byline and the active hyperlinks below. Copyright 2007, Brandon Cornett.
About the Author
Brandon Cornett is the publisher of PostcardSmart.com and the author of a book on postcard marketing. Learn more about custom postcard printing and direct mail marketing by visiting http://www.postcardsmart.com
Brandon Cornett is the publisher of PostcardSmart.com and the author of a book on postcard marketing. Learn more about custom postcard printing and direct mail marketing by visiting http://www.postcardsmart.com
Source: www.articlecity.com
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