Well after retiring at 40 after building a Franchising Company from scratch, I must tell you that I do not care what you do, or what type of organization you work or volunteer for, Branding Matters! Building a brand is not easy, it requires a lot of thought and strategy, but it also is not that hard if you consider its importance to your future Success.
It is important to read up on this subject and take a good hard look at what you are doing and to do it right. Perhaps, one of the neatest and most fun books that I have read on this subject is Brand Warfare. I recommend you acquire a copy for your personal business library and knowledge:
"Brand Warfare - 10 Rules for building Killer Brands" by David F. D'Alessandro, former CEO of John Handcock - 2001.
No one can doubt the importance of brand in our culture and society, those businesses and organizations with a good brand go far, those that don't get passed by. It does not matter if you are a Government, Non-Profit, University, Small Business, Individual or a Multi-National Conglomerate, brand matters, which is exactly David's main point as he starts this book. Good advertising is not enough, consumers love strong brands and identify with them.
Of course, this does not mean you should needlessly spend on promoting your brand and pay huge sponsorships, the author warns of the sponsorship trap. There are so many ways to build your brand. Every business decision should be put thru your branding filter, says David D'Alessandro, how will it affect your image and brand? Think on this, I do.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
Source: www.articletrader.com
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